Privacy Policy
Who we are
JendAkJaay Privacy Policy
Last updated: January 30, 2026
Effective date: Upon official release of the first public version of the JendAkJaay application
Introduction
Welcome to JendAKJaay. Protecting your personal data is a priority for us. This privacy policy describes the types of information we collect, how we use, share, and protect it, as well as your rights regarding your data. This Privacy Policy applies to the website https://www.JendAKJaay.com and its subdomains, as well as its applications, regardless of how you access the services.
By using our Service, you expressly agree to the terms set forth in this policy.
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Framework and agreement
By using or interacting with https://www.JendAKJaay.com and its services, you enter into an agreement with us and agree to have your information collected, used, processed, and stored in accordance with this Privacy Policy and our Terms and Conditions of Use.
“JendAkJaay” or “Jendakjaay”), a company registered in Senegal and based in Dakar, collects, uses, shares, and protects user information in connection with the use of its JendAkJaay mobile application and associated web services (collectively, the “Platform”).
JendAkJaay is a solution that allows private and professional entities (“Buyers and Sellers”) to advertise by publishing and selling their products to customers (“Buyers and Sellers”).
1. Information Collected
You can visit our site without registering an account. However, when you choose to provide us with your personal data, you consent to that information being sent to and stored on our servers. Here are the types of information we collect:
Information provided voluntarily:
First and last name
Address (physical and email)
Phone number
Payment information for service transactions
This information is collected when you create an account, purchase services, and use our contact form.
Your privacy is of paramount importance to us. We are committed to protecting your personal data and treating it with the utmost transparency, in accordance with the legislation in force in Senegal.
By using our Platform, you agree to the practices described in this Privacy Policy
and the privacy policies of our partners Naboopay, Paydunya, Unitechpay (for payment services) and miniOrange Gateway SMS (for messaging services).
Information collected automatically:
IP address, device type, network and computer or phone performance
Statistics on the number of page views, traffic to and from the site, ad data
Information collected via cookies, web beacons, and other similar technologies to collect browsing information: we obtain your consent for the use of cookies and trackers, in accordance with CDP requirements
Location data related to your device
Additional information:
Additional information provided via sharing platforms and social networks, only with your explicit consent and in accordance with the specified purposes.
Information provided when registering for services (first name, last name, date of birth, location, WhatsApp number, phone number, etc.).
Data from other sources: we may receive or collect additional information about you from other integrated services and integrate it with your Account information. This information may include, but is not limited to: demographic data, browsing data, data on additional contacts, and additional data about you from other sources, such as public authorities, within the limits of applicable regulations.
Device information: Device model, operating system version, and other information to
identify the device for security policy and push notifications. Connection logs: Date and time of connection, interactions with the Platform (product creation,
2. Use of Information
We use your personal information to:
Process and manage your orders and services
Contact you for customer service
Personalize your experience on our site
Improve our services and our site
Based on our legitimate interest, we use your data to:
Perform marketing statistics and analyses to understand how you use our services
For technical purposes to improve our software and resolve bugs
Offer you personalized content and improve your user experience
Conduct surveys (e.g., satisfaction, opinion, etc.). You are free to participate and may opt out according to the terms provided at the time of the survey
Based on your prior and explicit consent, we use your data to:
Send you ads that appear on our site that may be of interest to you, based on the ads you view or respond to
Send you, as a User, commercial and/or promotional offers from our services
Any direct marketing is carried out with your prior, free, and informed consent, in accordance with Article 47 of Law No. 2008-12 and the CDP guidelines law No. 2008-15 of 24 Janauary 2008. You have the option to opt out of receiving these solicitations free of charge and at any time.
On the basis of compliance with a legal obligation or a mission of public interest, we use your data to:.
Combat fraud
For evidentiary purposes
Comply with Senegalese legislation, in particular Law No. 2008-12 of January 25, 2008 on the protection of personal data
3. Sharing of Information
Your information may be shared with:
Our payment partners (for transactions)
Third-party service providers who help us operate our site
Legal authorities, if required by law
We implement strict measures to ensure security when we share your data with these parties.
We undertake, in particular, to enter into written contracts with our subcontractors, stipulating their obligations in terms of security and confidentiality of personal data, and requiring them to act only on our instructions, in accordance with Articles 39 and 70 of Law No. 2008-12 and the recommendations of the CDP law No. 2008-15 of 24 January 2008.
4. Data Retention
Personal data is retained in accordance with Senegalese law on the protection of personal data.
Retention periods:
Account data: retained until the account is closed.
Transaction data: retained for tax and compliance purposes for 10 years, in accordance with legal obligations to retain accounting documents.
Account data: (identity, electronic contact details, history of use of the Service) is retained for 10 years from the end of the commercial relationship, for legitimate reasons of commercial monitoring and management of any disputes.
Data relating to the management of your Account and your Advertisements is retained for a period of 10 years from the date of its deletion, exclusively for evidence purposes.
Accounting data: kept for 10 years as accounting evidence.
Data that may be subject to a court order (connection data, identity, contact details, transaction data) is kept for 10 years from the date of collection.
5. User rights
In accordance with Senegalese law on the protection of personal data, you have the following rights:
Right to prior information: you have the right to be informed in a clear and comprehensive manner about the collection and processing of your personal data, including the identity of the data controller, the purposes, the categories of data, the recipients, and the retention period.
Right of access: you may request confirmation that your data is being processed and obtain an accessible copy of this data.
Right to rectify incorrect data: you may request that your inaccurate or incomplete data be corrected, completed, or updated.
Right to erasure of data (right to be forgotten): you may request the deletion of your personal data, particularly if its storage is prohibited.
Right to object to the processing of your data: you have the right to object, on legitimate grounds, to the processing of your data, in particular for direct marketing purposes.
Right to data portability: you may request to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, and to transmit it to another data controller. To exercise these rights, contact us at the following address: contact@JendAKJaay.com
6. Data Security
We implement technical and organizational security measures to protect your personal data against loss, misuse, and unauthorized access, in accordance with Article 71 of Law No. 2008-12. These measures include:
Data encryption:
Strict access controls: we ensure that only persons authorized by virtue of their duties have access to the relevant personal data, and that their identity can be verified and recorded (access traceability)
All communications between the mobile or web application and our servers are encrypted via HTTPS
Access to data internally is restricted to JendAkJaay employees who need it to perform their administrative duties.
However, no method of transmission over the Internet is 100% secure. The Seller is also
responsible for the security of the device used to access the Platform, as is the buyer
Regular security audits:
Protection of premises and equipment: we prevent unauthorized persons from accessing the premises and equipment used for data processing
Data backup and integrity: we take measures to prevent unauthorized reading, copying, modification, destruction, or removal of data media, and we make regular backup copies. Stakeholder awareness: we make our staff and partners aware of data security and confidentiality rules
7. Data Retention Period
We retain your personal data for a limited period of time, not exceeding that necessary for the purposes for which it was collected.
Seller Data: Data is retained for as long as the account is active. In the event of a request to delete an account, we conduct a 30-day audit (in particular to finalize any ongoing transactions and disputes). After this period, personal data is permanently deleted, subject to our legal obligations (e.g., for accounting purposes).
Buyer Data: Data is retained for the time necessary to complete the order, manage any disputes, and fulfill the legal warranty period. It is then anonymized or deleted.
8. Policy regarding Minors
The creation of a Seller account and the use of the Platform for sales purposes are strictly reserved for persons aged 18 or over. We do not knowingly collect data from persons under the required age. If we learn that an account has been created by a minor, we
will take the necessary steps to delete it.
9. International Data Transfers
The personal data processed by JendAkJaay is hosted on secure servers located in
Germany (Berlin), via our hosting provider Strato.
Our technical partners Naboopay, Paydunya, Unitechpay (for payment services) and miniOrange Gateway SMS, may also store or process data outside the national territory.
In all cases, we ensure that these transfers comply with legal obligations regarding
personal data protection. (But also check their own policies)
If your data is transferred outside Senegal, we will ensure that adequate protective measures are in place, in accordance with applicable legislation. Such transfers will only be made if the third country ensures an adequate level of protection for the privacy and fundamental freedoms of individuals, or if sufficient guarantees are provided by the data controller. The Personal Data Commission will be informed prior to any transfer, in accordance with Articles 49 and 51 of Law No. 2008-12.
10. Ethical Commitment
JendAkJaay is committed to complying with Senegalese ethical principles relating to the processing of personal data. The data collected will never be used for political,
discriminatory, illegal, or contrary to Senegalese values and ideals purposes.
11. Links to Partner Policies
The detailed privacy policies of our partners Naboopay, Paydunya, Unitechpay (for payment services) and miniOrange Gateway SMS will soon be
available to ensure complete transparency for our users.
12. Changes to the Privacy Policy
We reserve the right to change this privacy policy. Any changes will be posted on this page and notified by email if necessary. Contact
